Journal

BEHIND THE FLARE

Stories from the studio, the squad and the drops. Updated whenever we have something worth saying.

The Drop

July 2026

Drop 01. Built to stand out.

The pieces, the fits, the rhinestones, and why we made every choice we did. Drop 01 launches Friday 31 July, 7:11pm UK.

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The Sport

June 2026

UK cheer is having a moment.

UK cheerleading is growing faster than the wider sports world realises. Why the next decade of this sport will look nothing like the last.

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The Craft

June 2026

Inside the Signature Range.

Hand-set rhinestones. UK-designed fits. Sized across the full adult range. The detail that makes a Flare piece a Flare piece, for every body.

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Founder

June 2026

Why we built Flare.

Built for every athlete who's been told the kit wasn't made for her. A letter from Charlotte.

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