PRIVACY POLICY

Flare Athletic Ltd ("we", "us", "our") is the data controller for personal data collected through flareathletic.com. We are registered in England and Wales. Registered office: 5 Swan Hill, Swan Hill Court, Shrewsbury SY1 1NP.

Contact: charlotte@flareathletic.com

• Account information: name, email, password, delivery and billing address, phone number.
• Order information: items purchased, order value, payment confirmation (we do not store full card details).
• Browsing data: pages visited, device and browser type, IP address, referral source, collected via cookies and similar technology.
• Marketing preferences: consent given to receive emails, SMS or other communications.
• Customer service correspondence: emails and messages you send us.

• To fulfil and ship your orders.
• To send marketing communications where you have given consent.
• To improve the website, our products and your experience.
• To provide customer service and respond to enquiries.
• To meet our legal and accounting obligations.

We rely on the following lawful bases under UK GDPR:

• Contract: to process and deliver your orders.
• Consent: for marketing emails, SMS and non-essential cookies. You can withdraw at any time.
• Legitimate interest: to improve our site, prevent fraud and run our business.
• Legal obligation: to keep records for tax and accounting.

• Shopify: our e-commerce and checkout platform.
• Klaviyo: our email marketing platform (only if you opt in).
• Royal Mail and other carriers: to deliver your order.
• Payment processors: Stripe, PayPal, Klarna, Apple Pay, Google Pay, Shop Pay.
• Analytics providers: to understand how the site is used.

We never sell your personal data.

• Account data: until you ask us to delete your account.
• Order data: 7 years, for tax and accounting purposes.
• Marketing data: until you unsubscribe or withdraw consent.

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data (rectification).
• Ask us to delete your data (erasure).
• Receive your data in a portable format (portability).
• Restrict or object to how we use your data.
• Withdraw consent at any time.

To exercise any of these rights, email charlotte@flareathletic.com.

We use cookies to make the site work, to remember your basket and preferences, and (with your consent) to measure how the site is used. You can adjust cookie settings in your browser or via our cookie banner.

Email charlotte@flareathletic.com or write to: Flare Athletic Ltd, 5 Swan Hill, Swan Hill Court, Shrewsbury SY1 1NP.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.